Software you hire, not rent.
Crux is an AI agent you hire to do a job — certificates delivered, policies bound, endorsements processed. You pay when the job is done, and done well. No seats. No pay-per-token.
From buying boxes to hiring agents.
How software gets paid for has evolved with what software does. Agents do jobs — so you pay for the job.
One payment, a box of disks, and the software was yours forever. You paid for the code.
SaaS — software rented by the seat, whether the seat was used or not. You paid for access.
Snowflake, AWS, Stripe. Pay for the queries, the compute, the API calls. You paid for usage.
Crux is software you hire to do a job. You pay when the job is done — and done well.
One payment, a box of disks, and the software was yours forever. You paid for the code.
SaaS — software rented by the seat, whether the seat was used or not. You paid for access.
Snowflake, AWS, Stripe. Pay for the queries, the compute, the API calls. You paid for usage.
Crux is software you hire to do a job. You pay when the job is done — and done well.
More throughput. Better experience. Growth without headcount.
Cost per outcome is the ticker on the invoice. The real economics show up in what your book feels like at scale.
Certificates issued at midnight. Bind requests answered on Sundays. The agent is always on — your book never has to wait for business hours.
Most outcomes resolve inside the same conversation. When effort goes down and speed goes up, CSAT follows — the #1 predictor of a happy insured.
No headcount ceiling. The agent absorbs volume as your book grows — your people focus on the work that needs judgment, relationships, or nuance.
Low effort. Fast. Accurate.
CSAT is trust, measured. Research from Harvard Business Review (Customer Effort Score), J.D. Power, and SQM Group points to the same three drivers — effort, speed, and first-contact resolution. Agents move the needle on all three.
Customer Effort Score is 40% more predictive of loyalty than traditional CSAT scores.¹ The agent carries the dirty work — pulling context, re-asking nothing, skipping the hoops — so the insured or producer barely has to lift a finger.
“Ease of doing business” and timely updates top J.D. Power’s insurance driver list.² The agent resolves certificates, bind requests, and endorsements inside the same conversation — no ticket queues, no follow-up emails.
First-contact resolution correlates 1:1 with CSAT — every extra touch costs you.³ The agent pulls from the right system of record, formats to spec, and leaves an audit trail behind every outcome.
Outcomes, not activity.
Every engagement defines the outcomes the agent will carry. You pay when the outcome is delivered — not for conversations, tokens, or seats.
Outcomes are scoped to your brokerage during onboarding. We write the definition of done together, wire the agent to your systems, and only bill when the job lands.
What do you mean by "outcomes"?
A specific, verifiable unit of work — like a COI delivered to a holder or an endorsement processed end-to-end. We agree on what "done" looks like before the agent runs, and you pay when that definition is met.
What happens when the agent escalates to a human?
It depends on whether the escalation is planned or unplanned. If handing off to a producer is the defined outcome for that mission — like a complex bind or a high-value renewal — that is a completed outcome and bills normally. If the agent escalates unexpectedly because it could not safely finish the job, you do not pay.
Are there platform fees or seats?
No seats. A predictable platform fee covers onboarding, integrations, SOC 2 posture, and ongoing support. Outcome pricing sits on top and scales with the work the agent actually does.
How do I know the outcome was "done well"?
Every outcome has a definition of done agreed up front and an audit trail behind it — every tool call, every decision, every escalation recorded. You see the work, not just the invoice.
Can we start small?
Yes. Most brokerages start with one mission (often COI delivery or payments follow-up), prove the unit economics, then expand. Outcome pricing makes that trivial — you only pay for what the agent actually closes.
How do I get a quote?
Contact our team. We price against the value of the outcomes the agent will carry — not the size of your book. A COI delivered, a policy bound, an endorsement processed: each has a value to your brokerage, and that is what we scope pricing against.
Hire the agent. Pay for the job.
We’ll scope pricing against the value of the outcomes the agent will carry and the systems it needs to touch.