Branded AI agents for insurance companies.

Submissions, servicing, and every moment in between.

An agent who shows up like a tenured teammate.

Scripted chatbots and generic AMS add-ons weren’t built for insurance. Crux agents are — branded to your brokerage, trained on your process, and trusted to act across chat, email, SMS, and voice.

Branded

Your agent, your name, your voice. Every conversation sounds like your brokerage — not a generic chatbot wrapped in your logo.

Tenured

Plugged into your AMS, CRM, and carrier portals — already knows insurance, already knows your SOPs.

Autonomous

Not a copilot. Handles submissions, quoting, COIs, quote comparisons, endorsements, and renewals — with full tool access to your systems and carrier portals.

Governed

Human-in-the-loop by design. Regression simulations, continuous evaluations, and escalation flows tuned continuously — so the agent stays sharp instead of drifting.

Crux Studio

The platform for building branded agents in insurance.

One platform for building, shipping, and running production agents — from the first conversation to the millionth. Every action governed, every workflow observable, every escalation handled.

Crux Studio/Mission Control
Preview
Total Conversations
1,284
Last 7 days
Autonomous Resolution
87%
1,117 closed
Average CSAT
4.8
Excellent
Avg Resolution Time
2m 14s
Intake → outcome
Conversations over time
Last 7 days · split by outcome
CompletedNeeds reviewBlocked
220165110550
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Live conversations
Across phone, chat, SMS, WhatsApp, email & voice
Live · 40 active
Mission plans

Every mission plan is a defined outcome.

Each plan defines what “done” looks like — quote completed, policy bound, payment posted — and reports on itself in real time. You pay for completed outcomes, not seats or tokens.

How outcome pricing works
Certificate of Insurance Request

Parses the cert request email, looks up the holder in your AMS, enriches the record, and queues an ACORD 25 for delivery.

Runs
312
Auto resolve
92%
CSAT
94.1
Avg 38sExcellent
Commercial Lines Intake

Intake and triage for commercial inquiries — new business, renewals, and endorsement requests across GL, Auto, WC, and Property.

Runs
142
Auto resolve
71%
CSAT
82.6
Avg 2m 14sGood
Policy Payment

Retrieves the balance, verifies payment method, processes the transaction, updates policy status, and sends a receipt.

Runs
285
Auto resolve
96%
CSAT
95.7
Avg 26sExcellent
Human-in-the-loop

When judgment is needed, the agent hands off — with the full context.

Some conversations shouldn’t be resolved autonomously — complex quotes, surplus lines filings, and certificate requests with non-standard endorsements or waiver of subrogation language. The agent escalates cleanly, and your team picks up with everything already assembled.

Crux Studio/Conversations
Preview
Needs action · 4 waiting
Avg handoff 2m 48s
Priya Raman· Raman Tech Services
Quote & Bind· ER-8421
Authority · Over bind authority

Requested $10M cyber limit on a tech E&O placement. Over the auto-bind threshold ($5M). Routing to producer for underwriter review.

4 min agoUnassigned
Marcus Johnson· Johnson Roofing
Policy Payment· ER-8417
Compliance · Prior non-payment cancellation

Insured had a non-pay cancellation 14 months ago. Before accepting reinstatement payment, state regs require broker confirmation on reinstatement terms.

12 min agoDaniel (AM)
Sophia Garcia· Garcia Electric
Endorsement· ER-8412
Mismatch · Policy term mismatch

Requested vehicle add effective 2026-05-01. Auto policy term runs through 2026-11-04 — endorsement needs pro-rata calculation outside agent scope.

27 min agoRachel (Producer)
Liam O’Connor· O’Connor Plumbing
COI· ER-8408
Ambiguity · Holder requirements unclear

Contract language references "standard industry endorsements" without naming them. Agent cannot infer which endorsements are required — needs broker judgment call.

41 min agoUnassigned
Agent in action

Every conversation, end to end. With full context from your systems.

Watch the agent handle a certificate request — from the first message to the delivered Certificate — pulling context from the CRM and the AMS, and sending from your inbox.

Conversation
Behind the scenes
Idle

Ready to give your brokerage an agent that works like your best teammate?

Tell us about the moments that matter most — the work you’d most like an AI agent to carry. We’ll show you what yours could look like.